August 9, 2008

Video: Chrysler's Shop Till You Drive Event

Five significant stories from Chrysler LLC the week of August 8, 2008: Stories include: Shop 'Til You Drive Event, grand opening of the first Dodge Commercial Truck Center, Chrysler anniversary, talking public and new personnel moves.

Posted by Frank at 10:35 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep | Video

August 6, 2008

Video: Taking a lap in the Cobalt SS

Join John Heinricy, an executive in GM's Performance Division, as he takes you for a ride in the new Chevy Cobalt SS!

Posted by Frank at 11:35 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto Marketing | Auto News | Car Tech | Chevrolet | GM | Video

Video: Dodge Ram Challenges Texas

The Ram Challenge got underway on July 25, 2008 in San Antonio, Texas. It's a chance for consumers to learn about and drive the great new 2009 Dodge Ram pickup. Drive impressions are embargoed until the end of August, but here's a taste of what some Texans had to say about the truck and information on how you can take the Ram Challenge.

Posted by Frank at 11:19 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under 2009 Vehicles | Auto Marketing | Auto News | Video

August 3, 2008

Video: Chrysler's new incentives

Four significant stories from Chrysler LLC the week of August 1, 2008: Stories include: New retail strategy, Dodge Ram Challenge, FourWheeler best buys and Edmunds.com true cost to own results.

Posted by Frank at 10:59 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto leasing | Auto Marketing | Auto News | Auto rebates | Chrysler | Dodge | Finance | Jeep | Video

July 31, 2008

Video: New Jeep "Rollercoaster" Ad

Sometimes, just a simple, fun ad conveys all you need to say about your fantastic product.

Posted by Frank at 8:45 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Jeep | Video

June 29, 2008

Video: Chrysler Honors Lee

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week's program includes the return to Auburn Hills of one of the Company's iconic leaders, an online Challenger challenge, and wireless Internet service is a thing of the present.

Posted by Frank at 10:07 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

June 24, 2008

Video: Lincoln Launches Mini-Movie to Market 2009 MKS

DEARBORN, Mich. -- Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family - the 2009 Lincoln MKS - against the backdrop of a fun, romantic story.

Continue reading "Video: Lincoln Launches Mini-Movie to Market 2009 MKS"

Posted by Frank at 11:43 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto Marketing | Auto News | Ford | Lincoln | Video

June 20, 2008

Video: Pontiac G8 Design

Mike Simcoe, GM's global design director, explains styling cues on the new Pontiac G8.

Posted by Frank at 9:56 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under 2008 Vehicles | 5th Wheel | Auto Marketing | Auto News | GM | Pontiac | Video

June 14, 2008

Video: Chrysler International Sales Up Again

Five significant stories from Chrysler LLC the week of June 13, 2008: Stories include: International sales, Kasey Kahne wins again, 2009 Dodge Challenger pricing, Let's Refuel America Family Fun Day and miracle child graduates.

Posted by Frank at 11:26 AM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

June 12, 2008

Video: When a small car isn't enough

Folks, there is a time and place for small cars, and a time and a place for a HEMI.

Posted by Frank at 1:50 PM | Email to a friend | Permalink | Comments (0) | TrackBack (0) | Filed under 5th Wheel | Auto News | Car Tech | Video

June 8, 2008

Video: Bob Lutz on the Volt Test Mule

By Bob Lutz, GM Vice Chairman

This week we announced that the GM Board has approved the Chevrolet Volt program. Yes, development work has been going on in earnest, but now it’s official. In fact, recently, at GM’s Milford Proving Ground, I drove an official “engineering development vehicle” with the 16-kwh lithium-ion battery pack we’ve been testing for our E-Flex System and I have to say – pun half-intended – it was electrifying.

Continue reading "Video: Bob Lutz on the Volt Test Mule"

Posted by Frank at 1:16 PM | Email to a friend | Permalink| Filed under 5th Wheel | Alternative Fuels | Auto Marketing | Auto News | Car Tech | Chevrolet | Electric | GM | Video

Video: General Motors Exec Buys Vectrix Scooter

General Motors electric car champion Bob Lutz has upped his personal commitment to battery-powered transportation with the purchase of an electric scooter.

The GM vice chairman has bought a Vectrix scooter that uses a nickel metal hydride battery pack to give it a range of 45-60 miles and a top speed of about 60 mph. Watch the video of Lutz taking delivery of the scooter.

For more scooter news, read ScooteringUSA.com

Posted by Frank at 12:30 PM | Email to a friend | Permalink| Filed under 5th Wheel | Alternative Fuels | Auto Marketing | Auto News | Electric | GM | Video

Video: Jay Leno Drives off in Challenger

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days: This week's program includes comedian Jay Leno driving away in his new 2008 Dodge Challenger SRT8, celebrities race the Challenger, and the delivery of the first production Challenger. Other highlights include plant productivity awards for Chrysler, recognition for improved quality, and U.S. and Canada sales results.

Posted by Frank at 3:37 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

June 7, 2008

Video: Ford Flex TV Commercial

Here is Ford's first foray into television marketing for the new Flex crossover.

Posted by Frank at 2:44 PM | Email to a friend | Permalink| Filed under 2009 Vehicles | Auto Marketing | Auto News | Ford | Video

June 6, 2008

Porsche Celebrates 60th Anniversary

Porsche_356.jpgATLANTA -- On June the 8th of 1948 the very first car to carry the Porsche name made its worldwide debut as it rolled out of its tiny workshop in the Austrian Alps.

The creation of Ferdinand Alexander “Ferry” Porsche, the son of Volkswagen Beetle designer Ferdinand Porsche and identified as 356-001, this diminutive and radical-for-the-time vehicle featured a unique teardrop aerodynamic body shape and placed the engine behind the driver.

Continue reading "Porsche Celebrates 60th Anniversary"

Posted by Frank at 7:01 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Porsche | Video

June 2, 2008

Video: 2009 Ford Flex

The 2009 Flex is Ford's entry into the "people mover" segment, as it dropped its minivan and larger SUVs are down in the dumps.

Posted by Frank at 2:40 PM | Email to a friend | Permalink| Filed under 2009 Vehicles | Auto Marketing | Auto News | Ford | Video

June 1, 2008

Video: Eddie Griffin Crashes Ferrari Enzo

This is the famous video of comedian Eddie Griffin crashing a $1.2 million Ferrari Enzo during warmups for a charity event. Griffin thought it was a joke, as did everyone who saw the horrible movie Redline, in which Mr. Griffin plays a playa, and the Ferrari is subjected to even worse indignity.

Posted by Frank at 10:36 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Ferrari | Video

May 30, 2008

Video: Chrysler Military Tribute

Four significant stories from Chrysler LLC the week of May 30, 2008: Stories include: a military tribute, Kasey Kahne wins again, minivan safety ratings and one wild marketing campaign.

Posted by Frank at 1:20 PM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

May 29, 2008

Video: Land Rover LRX Concept

Unveiled for the first time at the 2008 North American International Auto Show, the LRX is the second concept vehicle ever built by Land Rover.

Showcased next to the very first Land Rover created 60 years ago, the three-door LRX is a compact, light weight hybrid offering the potential of 120 g/km CO2 emissions with sustainability-focused technologies.

Continue reading "Video: Land Rover LRX Concept"

Posted by Frank at 3:17 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Land Rover | Video

May 27, 2008

Video: Chrysler's $5,000 Prize YouTube Contest

Chrysler is running a YouTube contest through June 23, where the winning videographer can gain a $5,000 prize.

Called "From Where I Sit," the purpose of the contest is to submit a video that captures your favorite place that energizes you, with an eye toward showing how that place can inspire automotive design.

Entries can be submitted through June 23, public voting will take place from June 24 to July 14, and Chrysler judges will select their top 5 between July 15 and July 31, with the grand prize winner being announced on August 1.

Link: Chrysler's From Where I Sit YouTube contest page

Posted by Frank at 5:50 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

Video: 78 miles an hour in a bass boat

When we traveled to the 2008 Bassmaster Classic to get a look at Toyota's Bass fishing sponsorship activities, we got the chance to go on a bass boat to watch the fisherman close up.

Even though it was late February it was pretty warm out, and thought people were making fun of the city boy when they told us to wear extra jackets and were even offered a full face motorcycle helmet to wear. Why would we need all that stuff, just to look silly?

The answer came in part to another question -- we were also wondering why these bass boats had such big engines. Our first, incorrect, assumption, was that it was a boys and their toys thing.

The answer, though, is that competitive bass fishing often occurs on large bodies of water, and given time constraints, the fishermen have to be able to get from one spot to another in a hurry. Like 78 miles an hour kind of a hurry.

So it turns out that those big engines do go real fast, and at top speed in an open boat, it also gets real cold in a hurry. And the wind coming at your face at that speed could be painful -- if we weren't wearing that full face helmet.

There was a little bit of funnin' at my expense when our guide opened the throttle, but we were like Ricky Bobby, screaming [inside the mask], "I wanna go fast!"

After the jump: Links to stories from the Bassmaster Classic.

Continue reading "Video: 78 miles an hour in a bass boat"

Posted by Frank at 2:15 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Toyota | Video

May 25, 2008

Video: Jeep Safari

Off-roading 4X4 footage from the 2008 Moab Jeep Safari. Includes footage of Hell's Revenge and Sandbowl.

Posted by Frank at 6:03 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Jeep | Video

May 20, 2008

Video: Tom Brady gives Audi Q7s to his best buddies

To kick off the ninth annual Audi Best Buddies Challenge: Hyannis Port charity bike tour, MVP Tom Brady gathered his "best buddies," his starting offensive linemen, to thank them for their hard work and dedication. Matt Light, Stephan Neal, Dan Koppen, Logan Mankins and Nick Kaczur were each presented with an Audi Q7 SUV at a charity event in Boston.

Continue reading "Video: Tom Brady gives Audi Q7s to his best buddies"

Posted by Frank at 3:22 PM | Email to a friend | Permalink| Filed under 5th Wheel | Audi | Auto Marketing | Auto News | Video

May 17, 2008

Video: Chuck Norris and the Honda Ridgeline

In this video, you will see Chuck Norris enter a restaurant -- after killing the valet who tried to take the keys to his Honda Ridgeline.

Related: How Chuck Norris invented the Honda Ridgeline

Posted by Frank at 8:10 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Honda | Video

May 16, 2008

Volkswagen Urges You to "See Film Differently"

LONDON -- Created by DDB London, Volkswagen's "See Film Differently" campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.

Volkswagen's support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set.

Continue reading "Volkswagen Urges You to "See Film Differently""

Posted by Frank at 10:24 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Video | Volkswagen

May 15, 2008

Video: Peter Horbury on Lincoln MKS design

Ford's Executive Director of Design for the Americas, Peter Horbury, talks about the design of the Lincoln MKS.

Related: 2009 Lincoln MKS: The Long-Awaited Halo Effect

Posted by Frank at 12:19 PM | Email to a friend | Permalink| Filed under 2009 Vehicles | 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Video

Porsche Web Cinema, No Tix Required

Porsche_WebCinema.jpgNew features have been added to make browsing the Porsche Web Cinema even more exciting than before. It’s easy to save your personal playlist using your Porsche login and you can recommend your favorite videos to friends and family.

A new rating feature also lets you know which videos other Web Cinema visitors liked best.

Enter the Porsche Web Cinema.

Posted by Frank at 5:25 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Porsche | Video

May 14, 2008

Video: 2008 smart car crash test

The Smart car is getting a lot of attention for its small size and style, and now it's earning impressive crash test ratings. In recent Insurance Institute for Highway Safety tests, the 2008 Smart Fortwo, the smallest car for sale in the US market, earned the top rating of good for front and side crash protection. Its seat/head restraints earned the second highest rating of acceptable for protection against whiplash in rear impacts.

Continue reading "Video: 2008 smart car crash test"

Posted by Frank at 3:28 PM | Email to a friend | Permalink| Filed under 2008 Vehicles | 5th Wheel | Auto Marketing | Auto News | Car Tech | Mercedes-Benz | Safety | Smart | Video

May 12, 2008

Video: New Fuel Economy Ratings

The EPA is using more realistic tests to determine the estimated miles per gallon performance of 2008 vehicles, so consumers will have a more realistic idea of how vehicles perform on the road.

To download the 2008 EPA Fuel Economy Guide, right-click here to save the PDF to your computer.

Posted by Frank at 2:55 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Environment | Finance | Video

May 3, 2008

Video: Dodge Challenger Returns to the Vanishing Point

The cult film Vanishing Point is a must-see for Mopar enthusiasts and lovers of Dodge muscle cars, so you can imagine how popular it is around here.

The film featured Kowalski on a desparate mission to deliver a white 1970 Dodge Challenger from Denver to San Francisco, aided by a blind radio DJ Super Soul.

Continue reading "Video: Dodge Challenger Returns to the Vanishing Point"

Posted by Frank at 1:39 AM | Email to a friend | Permalink| Filed under 2008 Vehicles | Auto Marketing | Auto News | Chrysler | Dodge | Video

May 2, 2008

Video: Dodge Challenger Hot Rod Sold Out

Four significant stories from Chrysler LLC the week of May 2, 2008: Stories include: April sales, Bob Nardelli on CNBC, Challenger SRT8 sold out and SRT ride-and-drive.

Posted by Frank at 1:51 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Industry Statistics | Jeep | Video

April 29, 2008

Video: Dodge Charger SRT8 in BFGoodrich spot

Sam Hubinette, aka Dr. Drift, drives his Mopar Dodge Charger SRT8 in this BFGoodrich spot.

Posted by Frank at 1:08 PM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Chrysler | Dodge | Video

April 27, 2008

Video: Chrysler Green Scene -- Paint Waste into Electricity

The First Edition of Chrysler Green Scene comes from St. Louis assembly plant and features a process that turns used paint into power.

Posted by Frank at 8:10 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Car Audio | Chrysler | Dodge | Environment | Jeep | Video

Video: U.S. Women's Soccer Team's Dodge Journey ad

The U.S. Women's National Soccer Team looks for a rematch in this television spot for the 2009 Dodge Journey crossover.

Posted by Frank at 7:42 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Video

Video: "Shaft" - new spot for the Dodge Journey

"Shaft" is one of several new ads for Dodge Journey crossover.

Posted by Frank at 3:17 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Video

April 25, 2008

Video: Chrysler in Beijing

Five significant stories from Chrysler LLC the week of April 25, 2008: Stories include: Beijing Auto Show, Challenger auction in Mexico, Earth Day, DUB edition vehicles and support for the troops.

Posted by Frank at 8:29 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

April 18, 2008

Video: Chrysler Signs Deal with Nissan

Five significant stories from Chrysler LLC the week of April 18, 2008: Stories include: Chrysler and Nissan new agreements, National Dodge Journey Drive for the Kids School Challenge, GEMs in Washington, Frank Klegon kicks off SAE and Bob Nardelli closes SAE.

Posted by Frank at 10:13 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Car Tech | Chrysler | Dodge | Nissan | Video

April 16, 2008

Video: Take a Test Drive with Billy Dee Williams!

From the ad agency that gave us the Trunk Monkey, we have a new series starring "Rico" a tongue-in-cheeky sleazy salesman who aims to shows us how dealerships don't sell cars.

The entire series can be viewed at RichardSellsCars.com, but we're posting the one spot featuring former Colt 45 pitchman Billy Dee Williams, who manages a variant of his "works every time" line, in style -- and he's not even wearing his Lando Calrissian cape!

Trunk Monkey Pediatric Edition Video

Posted by Frank at 11:35 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Video

April 15, 2008

Video: BMW M3 Revolution Commercial

A single engine revolution. The purest functional element of an internal combustion engine. A visual story of how only BMW manipulates air, fuel, electricity and fire, transitioning them into the heartbeat that is the first ever production V8 BMW M3.

See the making of video here, read the background data, here.

Posted by Frank at 6:39 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | BMW | Car Tech | Video

Video: Making of BMW M3 Commercial

Go behind the scenes of the M3 Coupe Revolution television commercial. Read the background data, here. See the actual commercial, here.

Posted by Frank at 6:16 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Video

April 11, 2008

Video: "Under the Pentastar" Chrysler news recap

This week’s "Under the Pentastar" includes a speech by Chairman and CEO Bob Nardelli to the Society of American Military Engineers; International sales 34 consecutive months of sales gains; Five stars for Journey, and a preview of four new Dodge Journey marketing campaign TV ads.

Posted by Frank at 3:04 PM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Industry Statistics | Jeep | Video

April 9, 2008

Video: Build it Yourself Panzer Tank

A Flint, Mich., college student may never have to fight for a parking space again.

That's because he's built his own fully operational half-size replica German World War II Panzer tank.

"I took it home, driving it around in this white-picket-fence neighborhood, and one of the neighbors called the cops on us," Kettering University student Will Foster tells the Flint Journal. "[They] came and they just told us to head back home, but they were also laughing at it because they had never seen anything like that before."

Posted by Frank at 4:41 AM | Email to a friend | Permalink| Filed under 5th Wheel | Alternative Fuels | Auto Marketing | Auto News | Car Tech | Diesel | Video

April 4, 2008

Video: Chrysler News for Week of April 4

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week’s "Under the Pentastar" includes: New models shine, military love connections get a boost, and the Caliber SRT4 takes its act on the road.

Posted by Frank at 4:38 PM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

March 31, 2008

Video: Black Widow Wins Chrysler 300 Vid Contest

Lisa Marie Varon, of Lousville, Ky., has been named the winner of Chrysler's "Spin it Your Way" contest, for owners of the 300 who wanted to show off their custom jobs on YouTube.

The contest prize has earned her a trip for two to Los Angeles to see her customized Chrysler 300 displayed at the Los Angeles International Auto Show in November 2008. Varon's video shows the transformation of her 2006 Chrysler 300C into her fun and aggressive "Black Widow." The vehicle is customized with 24-inch rims, air suspension, indoor/outdoor lighting kits, 7-inch visor and headrest video screens, Lambeau doors and a whole lot more.

Contest link.

Posted by Frank at 3:03 PM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Car accessories | Car Tech | Chrysler | Video

Video: AT GM, Quality Comes First

Quality Comes First: Getting The Message Across

General Motors is working to aggressively market the increased quality of the latest line of vehicles.

Posted by Frank at 6:34 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Buick | Cadillac | Chevrolet | GM | GMC | Hummer | Pontiac | Saab | Saturn | Video

March 28, 2008

Video: Jeep in Moab, Spkie Lee Honored by Chrysler

Five significant stories from Chrysler the week of March 28, 2008: Stories include: Jeeps in Moab, Behind the Lens, Chrysler is listening, Kelley Blue Book awards and John Herlitz remembered.

Posted by Frank at 3:35 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

March 26, 2008

Video: Odd Couple Lutz, 50 Cent Introduce Pontiac in NY

At the New York Auto Show, Bob Lutz and 50 Cent reveal the 2009 Pontiac Solstice Coupe, 2009 G8 GXP, 2010 G8 Sport Truck.

Posted by Frank at 1:06 PM | Email to a friend | Permalink| Filed under 2008 Vehicles | 5th Wheel | Auto Marketing | Auto News | GM | Pontiac | Video

March 22, 2008

Video: The Pentastar Arrives in New York

Four significant stories from Chrysler LLC the week of March 21, 2008: Stories include: Challenger at the New York Auto Show, Nardelli address at the IMPA, Dodge Journey dealer event and Chelsea wind energy project.

Posted by Frank at 5:59 AM | Email to a friend | Permalink| Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep | Video

March 19, 2008

Video: Buick Designer Justin Thompson on the Invicta Concept

Buick Designer Justin Thompson demonstrates the high tech tools used to bring a new vehicle concept to life. Related story.

Posted by Frank at 7:59 AM | Email to a friend | Permalink| Filed under 5th Wheel | Auto Marketing | Auto News | Buick | GM | Video

March 16, 2008

Video: Chrysler's Week in Review